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How Angels Think
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The 60-Second Test That Separates a Seed Investment From a Terminal Round
Only 15.5% of seed-funded companies from 2023 have raised a Series A. Angels are calling the other 84.5% conviction. There's a word for that.
Apr 17
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Susan | Angel Investor
10
7
4
He Raised $1.4M, Hit His Metrics, Got To Series A. Then Lost Control.
A reverse chronology of structurally fatal decisions.
Apr 14
•
Susan | Angel Investor
30
13
5
There's A New Due Diligence Question Every Investor Is Asking. Here's How To Answer.
It's not about your product, your traction or your team. Here's my framework for answering it.
Apr 12
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Susan | Angel Investor
12
1
2
Count Down With Me From 100 Pitches I Received In March To The One I Funded
12 Articles. One Framework. This Is How I Actually Think When You Ask Me For Money.
Apr 6
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Susan | Angel Investor
52
11
12
Your Clients Are Going To Cancel Your AI Product. You Just Haven't Been Told Yet.
Angels funded the AI wave at inflated valuations. Now the bridge asks will begin.
Mar 31
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Susan | Angel Investor
21
5
The Number That's Quietly Destroying Angel Portfolios
Seed valuations now sit at a $20M median in the US. Most angels have never done the one calculation that tells them whether that price makes any sense…
Mar 19
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Susan | Angel Investor
19
11
4
The One Question That Exposes Fake Product-Market Fit
Angels are funding founder hustle, not product pull. Here is the one question I ask that makes the game hard to play.
Mar 5
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Susan | Angel Investor
23
12
4
The 12 Questions I Ask Every Founder. This Is The Cheat Sheet.
Every angel is asking these questions. Most founders are answering them wrong.
Feb 15
•
Susan | Angel Investor
43
8
What Angels Do After They Write The Check
The gap between what founders expect and what actually happens is where most angel relationships die.
Feb 13
•
Susan | Angel Investor
17
7
3
How Angels Decide In The First 90 Seconds (Before You Pitch)
The meeting doesn’t matter. By the time you walk into the room, the decision is already made.
Feb 11
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Susan | Angel Investor
23
12
6
The Type Of Founder Angels Can’t Resist Funding
Why this type of pitch keeps working so well
Feb 7
•
Susan | Angel Investor
20
5
10 Reasons StartUps Fail (That Angels Rarely Spot)
Angels will say it was just 'bad luck' but the signs were always there, if you know where to look - Exclusive for Premium Subscribers
Feb 3
•
Susan | Angel Investor
9
2
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